Stumped for ideas around how to build a business model for yourself as a creator? In this episode of The Videocraft Show Presented By Video Husky, this conversation may help you sp
Simon Owens is a long-time journalist, marketer, and PR professional who’s built an audience for himself covering the creator economy. His industry newsletter reaches over 5,000 subscribers and his podcast generates roughly 1,000 downloads per episode.
In this edition of The Videocraft Show Presented By Video Husky, Jon chats with Simon about a host of subjects around his business model as a creator including:
- What he charged for consulting services.
- How he partnered with the University of Oregon to launch an online course.
- How he sells ads on his podcast and newsletter.
And so much more!
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- Simon Owens’ Newsletter
- The Business of Content Podcast
- Simon Owens on Twitter
- When should a creator throw in the towel?
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- Producer/Editor: Gio Fernandez
- Graphics: Paolo Lopez
Podcast Main Points
• Startup founders have been educated about the experience of the “trough of sorrow” but aspiring creators are not as familiar with this process, leading to burnout and quitting.
• Most successful creators have an unhealthy obsession with their craft, similar to athletes like Michael Jordan who were devoted to being the best in their field.
• Sustainable success for creators requires a long-term strategy and runway—having a schedule and dedicating free time outside of work—in order to consistently make content on a regular basis and learn from mistakes.
• Mr Beasts and Marcus Brownlee are well known examples of creators who achieved fame after creating hundreds or thousands of videos.
• Being able to stay consistent is key for achieving success as a creator; putting out content regularly can help build an audience over time.
• To succeed, aspiring creators need to prepare mentally and develop an understanding of the process they are embarking on to avoid burnout or feeling overwhelmed.
• Creators should also strive for high quality content in order to stand out among others in their field; having unique ideas or perspectives can help them engage viewers.
• Consistency is important but so is taking breaks; having periods of rest can help the creator recharge their batteries while still staying productive when it matters most.
• Knowing when and how to pivot or change direction is also important; sticking with something that isn’t working can be detrimental in the long run.
• Finally, connecting with influencers or mentors in your field can be invaluable in helping you stay on track and hold yourself accountable for reaching your goals.