“Not seeing someone in your space as competition. Seeing them as an opportunity to partner and kind of moving past that competitiveness of it.”

Michelle Fortin of Leeann and Michelle

Michelle Fortin is one-half of the comedic duo Leeann and Michelle. Since 2017, these two Phoenix-based moms have been making viewers laugh through their parodies and sketches.

They rose to internet fame through a variety of videos that originally went viral on Facebook. One of them pokes fun at multilevel marketing and the pressure people face from their friends to buy products. Another brought the funny by parodying one of HGTV’s biggest personalities (and even caught her attention, too).

Those videos plus many others have led Leeann and Michelle to amass more than 40-million views from viewers all over the world. Their comedic chops have caught the attention of mainstream media, too, earning them coverage from outlets such as USA Today, the New York Times, and The TODAY Show.

In this episode, I chat with Michelle, who joins me solo because Leeann is on maternity leave after giving birth to her fourth child. Michelle and I talk about a variety of topics including:

  • What it was like to find out that one of their parodies was watched by a big named celebrity.
  • Michelle’s background as a journalist and how that prepared her for a career as a creator.
  • The value of going on the creator journey with a partner.
  • How trust plays a huge role in collaboration.
  • Being part of an acting community in Phoenix.
  • The business side of Leeann and Michelle’s YouTube channel.

And much more.

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